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| 1 | Rules about designing the inside front and back covers for your catalog: While there are no hard and fast rules for designing these pages of your catalog, there are a couple of things I have seen work very well. If you have informational pages that you want to make easy to find, then you can design the inside covers to display the information they need to refer to often. The other way you can design the inside covers is to display the products that you are offering on special or the products you make the most money on. You design the inside cover with leads that talk a little about the products you put there with an image, then the page number where they can get more information about it. You can put several of these inside the front cover and it works very well. | Team fortress classic patch |
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| 3 | Rules about designing the first page of your catalog: Remember this page is the very first thing your potential customer will see when they open the catalog. They don’t see the inside front cover first. They see the right hand page first. Again, you can use this page to display introductions to a few of your products they will find more information on further inside. Many people use this page as an index page, but I recommend you do that on the next page and make the first page exciting to your customer. Make them want to see more! | How to patch cracks in drywall |
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Rules about designing the product pages of your catalog: Remember the page turning rule discussed about the first page of your catalog? It’s the same for your product pages. The upper right-hand corner or the right-hand page is the first spot your customer’s eyes will go to. Make sure you put your best images in this spot on every right-hand page of your catalog.
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There are more rules about creating an effective catalog that we could go into, but I wanted to cover the most important aspects of designing a catalog that makes sales here. The last note is about printing. Just like with images, saving money on the printing will cost you sales. 4-color catalogs sell more product than 2-color catalogs. The paper your catalog is printed on should be high or at least medium quality. Putting time into designing and following all of the good catalog design rules listed in this article will not help you if the printing is done cheaply.